It feels like business world changes every day.
New promotional tactics, advertising tactics emerge everyday to
fade off the old.
Consumers easily get bored of same old marketing tactics. The
simply start ignoring the old that they were watching from past many years.
They need change.
So, we can conclude that all changes happen because consumer
behavior changes with time.
But thankfully there are few things in business world that are
constant. One such important thing is quest for new technology. From time
immortal business houses across the globe are adopting new technologies to
flourish and generate more profits.
And Good thing about technology is that a business house just
needs to adapt it. Simply fine tune it with a business and get started.
Isn’t that simple!
All in all, we can attribute business success to perfect
technology adoption. When you connect with right technology at the right time,
everything just goes smoothly.
One such futuristic technology that every business now needs to
adopt is Blockchain.
Having wide applications blockchain technology has the potential
to turn fortune wheel of almost all businesses.
Hold on!
A question that comes up here is how blockchain is transforming businesses?
Well!
Let’s begin by understanding blockchain!
What is a Blockchain Technology?
Blockchain technology is a cryptography based technology that
maintains an immutable record in form of interlinked blocks or nodes. It is a
decentralized algorithm based database which is not controlled by any single
individual or organization.
Moreover, its time stamp and public ledger feature makes it secure
by design thereby setting it apart from other technologies. Best is that
because of distributed nature of blockchain processes driven by it are
absolutely free from third party authentication.
Feature that makes it even more amazing is that
processes driven by it are also easy on the pocket. Crux here is that quiver of
blockchain has arrows of speed, security and smart
technology to revolutionize today’s business landscape.
And just because of all these advanced features it can be easily
incorporated in multifaceted areas. Recording of events, hospitality,
environment, traveling, real-estate, insurance, legal affairs, identity
management are just a few to name here.
Read More: What is Blockchain Technology?
A Glance Of Blockchain History
Blockchain
technology was introduced to the business world by Satoshi Nakamoto in 2008. He
used this technology to drive cryptography based digital currency called
Bitcoin.
For
digital currency it acts as a distributed public ledger where record of all the
transactions is maintained. So, at the outset it was considered merely as an
underlining technology for Bitcoin.
However,
later on in 2014 electronic coin users discovered that blockchain technology
can be exploited for various other applications also.
Here entry
of a young crypto enthusiast Vitalik Buterin further paved way for concept of
trust beyond currency. You can follow Vitalik on twitter
to get latest updates. https://twitter.com/VitalikButerin.
He introduced
a ground breaking element of 'Smart contracts' in blockchain thereby further
adding in its public utility.
That was
the turning point!
‘Smart contract’ unlocked new doors of bright possibilities. On realizing its true potential
a sudden surge in blockchain investments came to make it suitable for various
processes.
And rest
is the history!
So, by now if not comprehensive we have at least a
basic idea about this decentralized technology.
Now, let’s understand how it catapults an
organization’s growth?
How Blockchain Skyrockets an Organization's Growth?
- Enhances
business reach
Blockchain
has observed an enhanced adoption from companies. The prime reason behind this
is that it helps companies to cast its net on global consumers – efficiently.
Opening of big markets evidently pushed companies to squeeze more profits. Most
exciting aspect out here is that operations can be performed 24X7 round the
year.
- Restricts frauds
Before
the advent of blockchain trading and other commercial activities were operating
in constant threat of frauds. Till date traditional online transaction methods
are not 100% hacking proof. Contrary to this being decentralized and distributed
in nature it has become literally impossible for hackers to crack in. Moreover,
pre written programming codes or protocol called ‘Smart contracts’ further
strengthens its security. Acting as an enforcement agent these features enable
users to process transactions without any apprehension of fraud.
- Enhances
profits by excluding third parties
The
biggest advantage that blockchain offers is that it enables peer-to-peer
business processes or ownership transfers. Now, peer-to-peer transactions
simply means ruling out of all third parties like banks, accountants,
middleman, tax and legal agencies. Exclusion of all such third parties greatly trims
down operational costs of processes and hence augments profits. Moreover,
peer-to-peer transactions or operations allow companies to quickly gather
information about installations, management, maintenance, repairs and returns. All
in all, direct communication among parties assists to obtain correct feedback which
otherwise could be manipulated by third party.
- Brings
transparency and
trace-ability
One
of the biggest advantages that it offers is eliminating the opacity in
operations. Because of this opacity or lack of transparency unnecessary delays occurs
resulting in development of bad commercial relations. But, operations on
blockchain powered platforms now occur on a distributed public ledger that
ensures absolute transparency. Moreover, being distributed in nature it allows
companies to quickly track goods down the supply chain.
- Ensures
anonymity
Because
of inevitable circumstances many-a-time’s companies prefer to operate in an
anonymous manner. But as traditional methods involve third parties it seems a
hard nut to crack. However, blockchain eliminates third parties and give users
a unique encrypted identity code ensuring identify protection of parties
involved.
Concluding
thoughts
In
today’s ever evolving digital era you cannot afford to rely on methods that are
easily ignored.
Now,
it’s a proven fact that we are heading towards a more digital business world.
Therefore, we need to adopt and adapt a technology that is completely digital and
autonomous in essence.
That’s
exactly where blockchain has edge.
Considering
its wide and unique features there is no doubt that it is a big player. It has
an adequate amount of power to get all businesses where they want to go - fast.
Giving
a concise idea few key benefits of block-chain tech are underlined here.
But
that’s not all!
Learn
it!
Master
it!
Find
new and better ways to apply it in your business. Then fine tune your
operations with this new decentralized technology to grow your business
steadily.
Share
with us what new benefits you found that are helping your business?
Stay
tuned with us for more such updates about world of blockchain.
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